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Head of User Acquisition

Salary:
DOE
Sector:
Marketing
Job Type:
Permanent
Region:
United Kingdom
Location:
Scotland
Ref #:
M17098
Post Date:
10-10-2021 10:07 AM

Benefits Package

Relocation Package
Life Insurance
Pension scheme
Bonus scheme
Holiday Allowance
Profit Share

Head / Lead of User Acquisition

Reporting to the Head of Growth Marketing, you will lead the development, planning and execution of user acquisition strategies leveraging multimillion dollar budgets to drive profitable growth. In this role, you will have an opportunity to join an agile business, working alongside a team of experienced performance marketers ready to support you in applying creativity, and aggressively testing multiple acquisition channels to build large scale audiences of players who will enjoy our world class mobile games for years to come.  We are looking for someone with strong team leadership experience, who is analytical, commercially minded and has a growth hacker mentality, with a track record of building large scale audiences of players via user acquisition.


The role

  • Plan strategy and implementation of multimillion dollar user acquisition campaigns, building and sustaining large scale, high quality new user volume across multiple sources aligned with business growth goals
  • Lead, mentor and grow a team of talented digital marketers
  • Apply analysis and insights to set clear performance goals for campaign delivery
  • Maximise the efficiency of user acquisition via best-in-class tooling for attribution tracking, performance monitoring and campaign automation to aid constant experimentation & maximise ROAS and develop insights for further growth, working with Business Intelligence as necessary
  • Test, build and grow new user acquisition channel opportunities to deliver sustained new user volume at scale
  • Drive incremental volume and returns through continual testing of best-in-class creative
  • Collaborate effectively with multiple internal teams (analytics, product, creative)
  • Own cross-team and senior management communication of user acquisition strategy, plans and performance


Skills Required:

  • 5+ years of user acquisition marketing experience, preferably for mobile
  • Demonstrated ability to effectively plan, scale and optimise user acquisition across multiple channels with multimillion dollar budgets
  • Demonstrated leadership experience effectively managing a team and maximising their potential
  • Experience in identifying, negotiating and evaluating acquisition channel partners, and leveraging strong relationships to meet performance goals
  • Strong numeracy and analytical skills, applied to performance analysis, planning and reporting
  • Demonstrable experience of gains in performance through creative testing
  • Passion for gaming & a mobile games player

 

We also offer the following benefits:

  • Private medical and dental care
  • 33 days of holiday
  • Employee assistance package
  • Bonus Scheme
  • EMI Share Option Scheme.
  • Comprehensive Well-Being Package

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