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Senior Marketing & PR Manager

Salary:
DOE
Sector:
Marketing
Job Type:
Permanent
Region:
Europe
Location:
The Netherlands
Ref #:
P64003
Post Date:
11-10-2021 09:20 AM

We are looking for a dynamic Marketing & PR Manager to join our team. The Marketing and PR Manager will manage and support all marketing activities including developing marketing strategies and executing marketing plan, customer understanding, performance marketing, and PR to drive growth and improve engagement for PC/Mobile games in the Western market.

This person will work closely with other marketing team members, other functional teams in global offices as well as collaborating with marketing partners, vendors, and 3rd party agencies to ensure marketing efforts meet business goals for various PC and Mobile products.


Responsibilities:

  • Develop the annual marketing plan built on solid player insights and sound business strategies to grow our user base and maintain the long-term brand
  • Media plan strategy and campaign implementation across PC and mobile as well
  • Analyze performance of marketing campaigns with data and metrics and optimize accordingly
  • Optimize and test creative including ad copy to improve campaign performance
  • Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high quality users
  • Monitor ad spend across all paid channel and build regular reports
  • Manage 3rd party vendors such as creatives and influencers agencies
  • Working closely PR agencies to build relevant network of games media and oversee press releases that PR agencies write


Qualifications:

  • A minimum of 7+ years of marketing experience, gaming industry experience required
  • PR/communications experience preferably for globally operating companies within gaming or entertainment
  • Experience successfully managing and optimizing marketing budgets across multiple digital channels
  • A desire to do both strategic planning and daily execution/optimization
  • Full understanding of performance marketing including search, social, tracking links, GA, SDK, attribution logic, all type of fraud, and data privacy
  • Experience and knowledge managing content marketing campaigns
  • Knowledge of how to run influencer marketing campaigns which includes briefing external partners, reviewing creatives, and selecting suitable creators
  • Well organized with strong attention to detail
  • Competent in manipulating data in Excel
  • Proven communication skills (Business level English)
  • Esports experiences being a plus
  • Proficiency in Korean being a plus

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